Privacy Policy

Equitable Facilities Fund (“EFF” or “us” or “we”) understands that your privacy is important to you, and we are committed to being transparent about our practices and the technologies we uses.  We are committed to maintaining the confidentiality, integrity, and security of personal information about our current and prospective customers.

Please carefully read and familiarize yourself with our Privacy Policy (also called “privacy notice” herein).  This Privacy Policy applies to (“Website”).  This Privacy Policy should be read together with our Cookie Policy and our Terms of Use.

This Privacy Policy will be reviewed annually and will be updated as needed.  This Privacy Policy serves as notice to all our current and potential Website users.  Continued use of our Website will constitute acceptance of this Privacy Policy.


We take great care to protect personal information about you, and when we use it, we do so with respect for your privacy.  We use the information we collect to: help us improve our Website and deliver content and functionality that is best suited for you and your device; analyze your use of the Website for trend monitoring and promotional purposes; respond to inquiries and comments and provide you with support via your preferred communication channels; keep our Website safe and secure and comply with our legal requirements and obligations; and for any other new purpose for which we notify you before collecting any personal data.

The information we collect also allows us to keep you posted on our latest announcements, events, and services that we believe may be of interest to you if this is in accordance with your marketing preferences.

Please note that our Website is hosted by us in the United States and that any information you provide may be transferred to the U.S. or other countries.


For the above reasons, we may collect the following types of information:

Information You Provide – When you sign up for access to our online resources (including any customer applications), download documents or complete online forms from our Website, we may ask you for certain personal information. You may be asked to provide personal information such as: name, title, function, e-mail address, address and certain demographic information. You may also voluntarily share other information such as feedback, opinions, or information shared via the Contact feature on our Webiste.

Log Information – When you visit or access our Website, our servers automatically record certain information. This may include information such as your web request, your interaction with a service, Internet Protocol (IP) address, browser type, browser language, the date and time of your request, and one or more cookies that may uniquely identify your browser or your account.

Cookies and Web Beacons – When you visit or access our Website, we may use cookies to improve the quality of our service, including for storing user preferences, improving search results, and tracking user trends.   Web pages may also contain electronic images (called a “single-pixel GIF” or “web beacon”) that allow a website to count users who have visited that page or to access certain cookies. We use web beacons to track the effectiveness of an email campaign and to transfer an individual’s unique user identification (and associate your updated information) into our database.  Please see our Cookie Policy for more detailed information regarding our policies, treatment of, and use of cookies and web beacons.  


We do not need or want to collect any sensitive personal information through the Website. Similarly, minors under the age of 18 should not provide any personal information to us through the Website. We do not knowingly accept sensitive personal information or personal information of minors from users of the Website and/or any third-party sites.


You can choose which, if any, of our online resources you wish to participate in. We only share personal information in the following limited circumstances.

We may share information to our subsidiaries and affiliated companies where it is necessary to meet the purpose for which you have submitted your personal data and in particular if necessary for the provision of services, account administration, sales, marketing and support. We take steps to ensure that our companies follow our data protection policy, this privacy notice and applicable local law when handling personal data.

We may also share information to third-party contractors and providers that perform certain functions on our behalf, such as sending email, removing repetitive information from customer lists, analyzing data, direct marketing services, and cloud hosting services. These third-parties only have access to such information as necessary to perform their functions and may not use it for any purpose other than to provide services to us.

We, like all companies, are required to respond to lawful requests from law enforcement bodies to access our premises and systems for purposes relating to national security. This will be strictly limited to the data relevant to the scope of a request and to data subjects covered by the legal jurisdiction of requests.  We may share information directly relevant to investigating and/or handling a criminal or civil lawsuit or to take action to prevent fraud, abuse or other violations of our Website and its Terms of Use. We may also share personal information for other lawful purposes that may arise such as due to any merger, acquisition, financing, sale of company assets or interests in the company, or transition of service to another provider, or in the event of an insolvency, bankruptcy, or receivership.


We consider the protection of personal information to be a foundation of customer trust and a sound business practice. We employ physical, electronic and procedural controls and we regularly adapt these controls to respond to changing requirements and advances in technology.  We use and employ commercially reasonable efforts to employ security measures designed to protect your personal information from loss, destruction, or access by unauthorized persons.

Our safeguarding efforts include, but are not limited to:

Physical Safeguards – These safeguards include locked doors and file cabinets, controlled access to our facilities and secure destruction of media containing your personal information.

Technology Safeguards –  These safeguards include the use of anti-virus and endpoint protection software, and monitoring of our systems and data centers to ensure that they comply with our security policies.

Organizational Safeguards – These safeguards include training and awareness programs on security and privacy to make sure employees understand the importance and means by which they must protect your personal information.


We will retain your information for as long as is necessary for the purposes for which it was collected. The criteria used to determine our retention periods include, but are not limited to the following.

  • We consider how long the data may be needed to provide you with our products or services and/or to operate our business.
  • We further consider if you have an account with us. If so, we will keep the information while your account is active or for as long as needed to provide the services to you.
  • We also consider if we are, or may be, subject to a legal, contractual, or similar obligation to retain your data. Examples can include mandatory data retention laws in the applicable jurisdiction, government orders to preserve data relevant to an investigation, or data that must be retained for the purposes of contract or litigation.


In most circumstances, you may have the following rights concerning your personal information and/or data.

Right Of Access – The right to know whether data concerning you is being processed and, if so, the right to gain access to it with a few exceptions.

Right To Rectification – The right to ensure data held about you is accurate, and, if it is not, to have it corrected.

Right To Erasure Or Right To Be Forgotten – The right to be forgotten or have information erased, provided we do not have an overriding legal basis to retain your personal information.

Right To Restrict Processing  – The right to limit how your personal information is processed, provided we do not have an overriding legal basis to continue processing.

Right To Be Informed – We have a responsibility to provide you with the information contained in this privacy notice and to answer questions if you ask for more detail about anything contained here.  For California residents, please note that we do not share your personal information with third-parties for the third-parties’ direct marketing purposes, so are not required to provide further disclosures of such activity.

Right To Data Portability  – The right to obtain a copy of the personal data you provided to us, in a format you can easily take away and load onto another device.

Right To Object – The right to withdraw consent or object to processing when processing is based upon consent or legitimate interest as the lawful basis, with some exceptions.

If you have an online account with us, for many of our services, you may be able to electronically access and update your personal information by logging into your online accounts.

Additionally, you may opt-out of our promotional email communications by clicking on a link provided in our promotional email messages or by sending us an email at

After opting-out, you will no longer receive marketing or promotional communications but will continue to receive other messages, such as important notices or communications regarding services you have obtained from us.  For questions on Cookies or for direction on how to limit or restrict cookies, please see our Cookie Policy


If you have questions about this Privacy Policy, please contact us at: